This project explores the concept of branding a seemingly ordinary object: a rock, into a luxurious and exclusive product.

Leveraging the potential of generative AI, a visual identity was crafted. Google’s Gemini assisted in developing compelling copywriting, while MidJourney played a crucial role in generating the desired visuals. Through strategic prompts, the project successfully transformed the perception of Rocks, imbuing them with an air of luxury and exclusivity.