The Laconic brand identity instantly draws the eye to the detail of a loop within the letter “A” of Laconic. This loop symbolises the clasp that unites Lindsay’s jewellery pieces together, while also hinting to the brand's focus on meticulous craftsmanship.

A natural colour palette reflects the beauty of Scotland's landscapes, while a striking ochre echos the boldness of Lindsay's unique designs. The brand is tied together through the iconic faceted shapes within the Laconic collection.

This sophisticated identity caters to a discerning audience who values the artistry and exclusivity of handcrafted jewellery.