Chi Chi's Cafe, a modern North London cafe serving all-day breakfast, sought a brand refresh that captured the spirit of their menu.
Unexpected flavour combinations, high-quality ingredients, and restaurant-level mastery, all delivered in an edgy, yet inviting setting.
Inspired by the "Brooklyn meets Shoreditch" vibe, the brand direction captivates a style that's both warm and cosy, with a touch of sophisticated edge. Industrial elements mix with forest greens and pops of neon pink signage, reflect the unique fusion that Chi Chi's Cafe embodies.
Responsibilities
Brand & Creative Direction
Strategy + Narrative
Stationery Design
Signage
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