Gotcha! is a family focused photography company based in Queensland, Australia.
The brief: to design a new, contemporary brand identity, in keeping with the overall essence of the original logo - a design recognised by their customers since 2005. It was imperative to craft a classy, memorable and carefully refined brand, that would set a strong foundation for the continued growth of the company.
The new design has not only significantly improved the overall brand awareness and market positioning, but has also infused a new passion within the company, which is reflected upon their final product and the services they provide.
Responsibilities
Brand Identity Redesign
Strategy + Narrative
Project Lead
Art Direction
Stationery Design
Project Management
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