Owners Georgie and Charlie found that most of their friends and relatives had wardrobes full of high-street fashion, items they’d likely only wear once or twice. They came across a common issue among many of the individuals they spoke with, most wanted the option to wear high-fashion but simply couldn’t afford to keep their wardrobes stocked. So Rotaro was born. 

Rotaro is a UK based fashion retail hire company, with the ambition to to keep high-fashion on rotation, making it more accessible to the everyday consumer, in a cost-effective and sustainable way.