Over the past 12 years I’ve had the pleasure of designing, directing and executing a variety of projects for companies across the globe.
During that time I have developed a passion for finding that "aha!" moment in every project. It's all about diving deep into everything there is to know about the brand and their customers, to uncover a story that's unique and adds true value. For me, that's where the magic happens.
Experience
Freelance - Current
Leading creative projects such as: brand design and strategy, art direction, UX/UI, visual design, concept development, film and animation storyboarding and corporate identity design systems.
CAYA Senior Art Director - 1yr
As an Art Director at CAYA, I was responsible for designing and leading the creative direction for immersive brand experiences and events. My range of responsibilities included; concept development, crafting mood boards, sketching ideas, and utilising generative AI tools like MidJourney to establish the desired look and feel.
Additionally, was responsible for the design and delivery of compelling pitch presentations that effectively convey the client’s story. My role further consisted of storyboarding for animations, conducting in-depth brand research, concept development for guerrilla and experience marketing and briefing architects and 3D specialists for final pitch renders.
Fasten Senior Graphic Designer - 3yrs
As a Senior Graphic Designer my role was to design packaging and brands for FMCG cosmetic, skincare and homeware products. I also led artworkers to prepare designs for print production.
In my second year working at the company, I developed and managed company brand identities, art directed their social media channels and designed and project managed various company websites. In my last year I also led the Product Innovation and Concept team in producing private label brand and marketing strategies as well as developing pitches for new and international business.
Fos&Co. Owner - 8yrs
Before moving to the Netherlands, I successfully ran a design business for 8 years in the UK and Australia. I worked directly with clients around the world on an extensive range of projects.
I lead complete, holistic brand identity systems and strategies for clients to improve their market positioning and brand awareness. Beyond branding, I also successfully designed and executed bespoke packaging and print solutions, created websites, designed shopfront and interiors, art directed creative projects and managed teams and freelancers on a variety of design, photography, UI/UX and marketing campaigns.
Publications
Brands
9th & Larkin
Action
Albert Heijn
Bol
BYD Auto
Chi Chi’s Cafe
Watch Systems
Daphne Oz
Etos
Evo Pricing
Expressly
FaceTheory
Gotcha!
Indigo218
Laconic Jewellery
Orchard Custom Beauty
Pizza & Slouvaki Co.
Rossopomodoro
Rotaro
Swatch
Trowbridge Gallery
Vane Gallery
Walmart
Expertise
Brand Design
Brand Strategy
Design Direction
Art Direction
Visual Design
Web Design
UI/UX
Packaging
Photography
Software
Adobe Creative Suite
Illustrator
InDesign
Photoshop
Figma
Sketch App
MidJourney
Keynote
Powerpoint
Testimonials
“Charlotte has delivered an incredible combination of truly creative conceptualisation and beautiful design. I am absolutely thrilled with the outcome, it is better than I could have imagined! Working together has been very enjoyable and effortless. The quality and attention to detail speaks for itself in the final product. I look forward to working with Charlotte on other projects, and highly recommend her services.”
“We engaged Charlotte to design a new brand for our business and couldn’t be happier with the result. She quickly and competently guided us through a discussion to get clarity on the business and what it stands for. Her communication throughout the design process was thorough, which made the design process a fantastic and professional experience. I’d recommend Charlotte’s services to anyone.”
“Charlotte provided us with superb design guidance and beautiful designs that perfectly represented who we are and what we stand for. She went above and beyond to help us get ready to launch our business, and we are delighted to now see the hugely positive public reaction to our brand look and feel. We highly recommend her to anyone looking for a highly professional, design genius!”
